Meta is using talks with its AI chatbot to help target ads. Apple is changing plans for its mixed reality line to push smart glasses. The newsletter frames both moves as shifts in how big tech uses AI and hardware to reach people.
Meta uses AI chats to sharpen ad targeting
Meta Platforms Inc. has decided to use conversations with its AI chatbot to help present people with targeted advertisements. The plan ties chat content to ad delivery.
According to Bloomberg, the decision comes from reporting by Riley Griffin in the Tech In Depth newsletter. The article focuses on how Meta mines chatbot talks to make ads more personal.
The newsletter highlights Meta AI inside apps like Instagram. It shows the feature on a smartphone and notes how the tool sits close to daily use.
Apple pauses cheaper Vision Pro, pushes smart glasses
Apple has paused work on a cheaper, lighter Vision Pro headset targeted for release in 2027. The company is speeding efforts to produce smart glasses that can rival products from Meta.
Shift aims to match Meta’s push
Bloomberg links Apple’s change to the race with Meta. The report says Apple wants glasses that can compete with Meta’s products.
The update comes from Bloomberg’s earlier report on October 1. It says Apple is moving people and time away from the cheaper Vision Pro to speed smart glasses.
The newsletter sets both stories side by side. It points to how Meta blends AI chats with ads and how Apple reorders hardware goals.
Both stories show how firms connect AI and hardware to reach users. Meta turns chat signals into ad signals. Apple shifts hardware bets to a new form factor.
The coverage does not list feature details or timelines beyond what is stated. It focuses on strategy choices and market pressure between the two companies.
Readers can find the Meta ad story in Bloomberg’s Tech In Depth by Riley Griffin. The Apple smart glasses update links to Bloomberg’s news report from October 1.
